Ecommerce Marketing — "email marketing" Daily Digest · 2026-10-09

{ "title": "Ecommerce Email Marketing in 2026: Campaigns, Flows, and Smart Prioritization", "description": "A practical guide to ecommerce email marketing, covering campaign and flow strategy, quick Klaviyo fixes, and startup prioritization.", "content": "# Ecommerce Email Marketing: Campaigns, Flows, and the Decisions Between Them\n\nTL;DR: Ecommerce email marketing works best when you separate always-on campaigns from automated flows, tailor messages to buyer status, and prioritize builds that deliver long-term value. Startups should build abandoned-cart emails first, followed by a welcome series, before scaling into more complex automations. Recent practical guidance also highlights quick fixes in Klaviyo that can improve revenue without requiring significant development work.\n\nEmail remains one of the highest-ROI channels in ecommerce, but the gap between "

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