Printful vs Printify: Merger, Pricing, EU Customs, and What Sellers Need in 2026

What Is the Current State of Printful and Printify After Their Merger?

Printful and Printify, two of the largest print-on-demand (POD) platforms, announced a merger in November 2024 and now operate under the combined entity Fyul. However, as of April 2026, both brands continue to run independently with separate catalogs, pricing structures, and user accounts. Sellers have not experienced any operational changes yet, according to an analysis by PodVector. This means that existing Printful and Printify users still access their respective dashboards, products, and integrations without any forced migration.

Printful vs Printify: Key Differences in 2026

Despite the merger, the two platforms maintain distinct approaches to pricing, product selection, and fulfillment. The table below summarizes the main differences based on the latest available data.

Feature	Printful	Printify
Year founded	2013	2015
Business model	Vertically integrated (owns fulfillment centers)	Marketplace (connects to third-party print providers)
Pricing	Generally higher base product costs	Lower base costs but adds product markup fees
Shipping charges	Calculated per order, usually flat rates	Varies by provider; some offer free shipping tiers
Catalogs	Focused on high-quality basics and branded items	Extensive catalog with many niche products and apparel styles
Integration	Native integrations with Shopify, Etsy, WooCommerce, etc.	Same integrations plus additional customization options via the Printify API
Custom packaging	Offers branded packing slips and custom packaging	Limited to basic packaging unless using specific providers

Sellers should note that while Printify often offers lower per-item costs, the final price depends on the chosen print provider. Printful’s vertically integrated model provides more consistent quality and reliability. The PodVector analysis provides a full breakdown of Printful's pricing in 2026.

EU Customs Duty Changes Effective July 1, 2026

The key change that POD sellers must address is the EU customs duty update effective July 1, 2026. Printify has published a detailed guide explaining the new regulations. Under the new rules, parcels valued under €150 shipped from outside the EU are now subject to duties that previously did not apply. According to Printify’s blog post, the company plans to handle these duties via the Import One-Stop Shop (IOSS) system and is expanding its EU fulfillment network to mitigate costs for sellers and customers.

The guide outlines that for orders fulfilled outside the EU, sellers may see additional charges that could affect their profit margins. Printify recommends using EU-based print providers to avoid the new duties. The company already has a network of providers inside the EU, and it is actively adding more capacity. Sellers should review their shipping settings and consider rebalancing their fulfillment strategy to favor EU-based production for customers in the European Union.

Printify's New Guide for All-Over-Print Shirts

In addition to the merger and customs updates, Printify released a new guide in May 2026 on how to create custom all-over-print (AOP) shirts using its platform. The guide, covered by the National Law Review, details the use of sublimation printing and Printify's "Product Creator" tool. It also highlights integrations with e-commerce platforms like Shopify and Etsy. The guide positions all-over-print apparel as a creative and profitable opportunity for entrepreneurs, especially for those targeting niche markets like sports teams, event merchandise, and fan communities.

Printify's all-over-print shirts allow designs to cover the entire garment, including sleeves and collar, which is a growing trend in custom apparel. The guide walks sellers through the design requirements, selecting printing providers that offer sublimation, and optimizing product listings for search and conversion.

Practical Implications for POD Sellers in 2026

Navigating the current landscape requires careful planning. Here are actionable steps sellers should consider:

• Evaluate your fulfillment geography: If you ship to EU customers, prioritize EU-based print providers to avoid the new customs duties. Printify’s EU customs guide provides a list of providers inside the EU.
• Reconsider platform choice: If you value consistency and are willing to pay a premium, Printful remains a strong choice. If you prioritize cost and variety, Printify may be better, but be prepared for variable quality from different providers.
• Take advantage of AOP trends: Use Printify’s all-over-print guide to expand your product catalog and differentiate your store. The National Law Review article offers insights into how Printify supports this product category.
• Monitor merger developments: While no operational changes have occurred so far, Fyul may eventually unify the platforms. Stay informed by following official announcements and reliable POD news sources.

The PodVector pricing analysis confirms that as of April 2026, both Printful and Printify still have their own pricing structures. Sellers should continue to compare costs based on their specific product mix and target markets.

Conclusion: Adaptability Is Key

The print-on-demand industry is evolving rapidly in 2026. The Printful-Printify merger has created a powerful parent company in Fyul, but the two platforms remain distinct. Meanwhile, regulatory changes like the EU customs duty update demand proactive adjustments. Printify’s new all-over-print guide shows the platform’s commitment to innovation. Sellers who stay informed and flexible will be best positioned to thrive in this changing environment.